Integrate Web 2.0 trends and technologies into the enterprise

Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth. Foster collaboration and accelerate information dissemination with blogs and wikis; Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals; Capture and broadcast connection graphs and activity streams via social networks; Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups; Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies; Connect your Web 2.0 ecosystem through Web services, such as REST and JSON; Ensure security and compliance management.

Foreword

Introduction

Part 1: The Behaviors

Chapter 1: Participation Culture: Opportunities and Pitfalls

Chapter 2: Many Voices: We're All Publishers

Chapter 3: The Power of Crowds: Varieties of Collaboration

Chapter 4: Social Networking: Discriminating Connectedness

Part 2: The Technologies

Chapter 5: Mashups: A Behavior and a Technology

Chapter 6: AJAX and Beyond: Merging the Desktop with the Web

Chapter 7: The APIs: Interfaces and Ecosystems

Chapter 8: Security and Compliance: Maintaining Control While Providing Flexibility

Part III: Best Practices

Chapter 9: Putting Web 2.0 to Use in the Enterprise: Higher Value From Greater Participation

Chapter 10: The Semantic Web: New Paradigms and the Future

References

Index

Vince Casarez, vice president, Oracle Corporation, focuses on Web 2.0 technology development, Enterprise 2.0, and portal products.